Monthly Archives: April 2014

The Utility and Risk of Mobile Device Tracking

Americans are becoming increasingly dependent on mobile devices. These devices allow us to remain in constant contact with our family, “friends” (the real kind and the Facebook kind), Followers, and colleagues. Use of the devices is now cross-generational; teenagers to grandparents are carrying around the latest iPhone or Android product. Retailers are taking notice and capitalizing on this social and technological phenomenon by tracking mobile devices and their owners as they move about malls, shopping centers, and stores. This allows for the study of customer behavior, which ultimately enables a better understanding and improvement of the customer experience, which hopefully …

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Has the FTC Met Its Match?

Companies across the Country should be following the Federal Trade Commission’s (“FTC”) civil suit brought against Wyndham Worldwide Corporation and Wyndham Hotels and Resorts, LLC (“Wyndham”) entitled Federal Trade Commission v. Wyndham Worldwide Corporation, et al. as the outcome of this case may significantly impact the FTC’s ability to regulate U.S. companies with regard to cyber security. In June 2012, the FTC filed a complaint in the U.S. District Court for the District of Arizona against Wyndham. The action arises from multiple cyber security breaches of Wyndham’s computer network purportedly occurring from 2008 to 2010 and resulting in an alleged …

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