Tag Archives: Consumer Privacy

Should Feds Regulate Persistent Identifiers as Personal Information?

Recently, the Federal Trade Commission settled an action it had brought against Nomi Technologies, a provider of “in-store analytics” technology. The fact that the action was brought against Nomi to begin with, considering what Nomi does, and the 20-year consent decree that Nomi entered into with the FTC, has raised more than a few eyebrows. It has left many – including some of the FTC’s own Commissioners – wondering just what regulators are interested in when it comes to controlling information collection practices in the “information economy.” Nomi has developed and markets technology to retailers that helps to physically track …


The Utility and Risk of Mobile Device Tracking

Americans are becoming increasingly dependent on mobile devices. These devices allow us to remain in constant contact with our family, “friends” (the real kind and the Facebook kind), Followers, and colleagues. Use of the devices is now cross-generational; teenagers to grandparents are carrying around the latest iPhone or Android product. Retailers are taking notice and capitalizing on this social and technological phenomenon by tracking mobile devices and their owners as they move about malls, shopping centers, and stores. This allows for the study of customer behavior, which ultimately enables a better understanding and improvement of the customer experience, which hopefully …