Tag Archives: Online Interest-Based Advertising Accountability Program (OIBAAP)

Somebody’s Watching You: What Are the Rules?

In 1984, Kennedy William Gordy, better known as pop artist Rockwell, released his first and ultimately biggest hit: Somebody’s Watching Me.  One can only imagine how Rockwell would have felt if the Internet was in full swing when he sang about his fears. Our behavior on the Internet is of great interest to many different people, including advertisers. They want to know what sites we visit, in part, to provide targeted ads. In other countries, it is common for governments to require that consumers opt-in to user tracking and targeting. But in the United States, several advertising industry associations, supported …

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