Tag Archives: persistent identifiers

Should Feds Regulate Persistent Identifiers as Personal Information?

Recently, the Federal Trade Commission settled an action it had brought against Nomi Technologies, a provider of “in-store analytics” technology. The fact that the action was brought against Nomi to begin with, considering what Nomi does, and the 20-year consent decree that Nomi entered into with the FTC, has raised more than a few eyebrows. It has left many – including some of the FTC’s own Commissioners – wondering just what regulators are interested in when it comes to controlling information collection practices in the “information economy.” Nomi has developed and markets technology to retailers that helps to physically track …

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